← Projects

“I went to Switzerland”

Book Design

Non-client work

2024

A photo book featuring images taken in Switzerland, transformed into prompts, and then reimagined as AI-generated visuals based on those prompts. It delves into the idea of how listeners envision a scene when hearing someone recount a memory. The landscapes imagined by the speaker and listener are inevitably different, yet neither is inherently wrong. This book captures the visual discrepancies that arise from verbal descriptions, presented as a cohesive narrative. Each spread includes the original prompt, the location, date, and time, alongside the AI-generated image. At the end, an index provides a gallery of the original photos before they were converted into prompts.