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第一回 「文字とクラブ」

Visual Identity



The event “Letters and Nightclub” aims to clearly convey the non-verbal essence of clubs to visitors using text.
How can we express and communicate the often opaque “club” in our own words? By adopting the traditional Japanese book format, “kocho-so” (butterfly binding), and incorporating the repetitive nature of electronic music into the structure. Since each column can be seen as a flowing track, I added scales at the edges of each line according to the font size. This design aims to create a new trend, distinct from the conventional context of club music design.