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第一回 「文字とクラブ」

Visual Identity

ARKUDA LABEL

2024

The event Letters and Nightclub aims to clearly convey the non-verbal essence of clubs to visitors using text.
How can we express and communicate the often opaque club in our own words? By adopting the traditional Japanese book format, kocho-so(butterfly binding), and incorporating the repetitive nature of electronic music into the structure. Since each column can be seen as a flowing track, I added scales at the edges of each line according to the font size. This design aims to create a new trend, distinct from the conventional context of club music design.